TESTIMONIALS
“Property Searchlight has been a great place to invest our marketing dollars. The amount of people that have come into our restaurant has been incredible. I didn’t think I could get so much out of their magazine, and it’s priced right. I highly recommend it!”
-Kip Downing, Owner of JD’s Restaurant & Lounge
Indian Rocks Beach, FL
“Property Searchlight made advertising so easy. I called them, and they had me in their magazine right away. I get a bunch of quality customers a month from them. I even worked with MyWave Marketing company for a mobile app for my towing business. I have definitely made money with this outfit. Money well spent.”
-Gregg Weiner, Gregg’s Tow and Go, Clearwater
MARKETING YOUR BUSINESS WITH PROPERTY SEARCHLIGHT
Property Searchlight is the leading online magazine for Tampa Bay homeowners, real estate, and property-based service professionals. Each issue of our monthly online publication is devoted to covering the property-related influences: homeowners, households, neighborhoods, communities and everything that makes Tampa Bay a wonderful place to enjoy life...as well as our wonderful, thriving business community, and service providers.
Together, we are the future of Tampa Bay!
Property Searchlight, a magazine and website, provides a platform for both homeowners, and local businesses, to express their passions. Whether it be a passion for home and family, or a passion for providing great service. Our articles are composed of submitted writings by our neighbors, as well as local and national experts.
Hence, “A free online magazine for Tampa Bay homeowners, written by home professionals.” Unlike standard advertising, Property Searchlight gives your business the opportunity to present it’s history, testimonials, philosophy, and future goals, in article, advertorial, opinion editorial or brochure format.
Distributed to a targeted and influential audience who are very loyal to local brands and Tampa Bay businesses; spoken in their own words, Property Searchlight readers and contributors are interested in creating their own network, inspiring and influencing others, and forming meaningful relationships with their own audiences, advertisers, service providers and Tampa Bay residences.
PRIMARY AUDIENCE:
HOMEOWNERS: Members of our community, age 18-65+, who reside in the Tampa Bay area. Most have their own audiences and influences for referrals via friends & relatives, employers & colleagues, local groups, affiliations and charitable organizations, social networks, blogs & online communities. Few of our subscribers live outside of our area, only those with specific interests in Tampa Bay, whether it be business or owning a second home or investment. This target market is ideal for the sale of any product or service.
SECONDARY AUDIENCE:
(1) Tampa Bay consumers interested in acquiring products & services from our advertisers.
(2) People actively pursuing real estate services, or planning improvements to current property.
(3) Local business owners and service providers, throughout Tampa Bay.
(4) Charities, organizations, benefits & fundraisers, groups, clubs and local networking groups.
(5) Professional writers, and those aspiring, from the Tampa Bay area. Local media contributors, also.
(6) Tech-savvy people interested in online reading, and those who prefer paperless media.
(7) Social media followers who seek out our website, or choose to join, upon finding us on the web.
PROPERTY SEARCHLIGHT READERSHIP ACQUISITION:
Property Searchlight takes their responsibility in acquiring more readers, subscribers and, ultimately, a larger potential customer base for our advertisers, seriously. The following list describes how, in most cases, our readership is increased on a monthly basis:
(1) Marketing techniques: Property Searchlight is always active in our local community, increasing our brand, which, ultimately, leads to more exposure our magazine, and our advertisers.
(2) Subscribers: Being a free magazine, that is heavily marketed, we acquire thousands of new readers a month. In these leaner, economic times, anything free is going to be a great attractant.
(3) With the assistance of MyWave Marketing, an affiliate marketing company, we are able to employ traditional marketing strategies to increase our readership, such as print campaigns, a saturated online presence, e-blasting, internet advertising and the use of mobile applications to market directly to our readers cell phones.
(4) Within Property Searchlight, we have included the ‘Searchlight Blog’, to allow our subscribers to voice their opinions and get their thoughts out to the community.
(5) Social Media: In order to stay on the cutting edge of communication, Property Searchlight utilizes an aggressive social media campaign, which virally spreads our message to thousands of people instantly. We incorporate various websites, such as Facebook, Twitter, LinkedIn, Google+, Digg, Reddit, Technorati, Merchant Circle & Bartertown. We stay ahead of the competition as we incorporate the latest website.
LIST OF PROPERTY SEARCHLIGHT SUBSCRIBER OFFERINGS:
• Free monthly Subscriptions and updates. A monthly subscription is free for anyone who opts in.
• Free property-related articles, and other topics as well. Visit our homepage for a complete list.
• Free Searchlight blog, with links to other blog sites and social media.
• Free social media networking. Property Searchlight incorporates the latest social media websites.
• Free article publishing, for selected, topics. Property Searchlight is the publishing house for any writer!
• Free access to Tampa Bay’s best companies. Our advertisers are prominently placed in our directory.
• Discounts & deals. Because our readers asked for it, we now promote service deals from our advertisers.
• Free use of Property Yardsale-our friendly, neighborhood garage sale online.
• Free community references and local events. Check our calendar to see what's going on in the Bay!
• Free monthly newsletter. Our Property Searchlight Beacon goes out once a month too, for more exposure.
• Free advertisers directory. We make it easy for our subscribers to find out who advertises with us.
• Free exposure for charities, organizations, fundraisers, benefits and events, designed to help others.
• Free editorial postings. We enjoy posting articles written by our readers and advertisers.
• Free open house lists. Subscribers use our list when out researching the housing market and inventories.
• Free rental lists. With our large circulation, we put rental properties in front of people instantly.
• F.S.B.O advertising. We offer this service to help those selling, but always recommend using a realtor.
• Subscriber referral offers and specials. We encourage those to share our magazine with others to grow.
• Tampa Bay activities. We keep close tabs on the local events and causes, making us a great reference.
• Watch videos and commercials from local businesses, recycle your t.v. ads, by playing them on our site.
• Tampa Bay history and local lore. We illustrate a broad picture of living in the Bay, past and present.
• Foreclosure assistance and contacts for any legal assistance you may need in our struggling market.
• ...and so much more!
A FREE ONLINE MAGAZINE FOR TAMPA BAY HOMEOWNERS, WRITTEN BY HOME PROFESSIONALS.
ALWAYS TRUST THE LIGHTHOUSE.
Click a link....
SEPTEMBER 2011
SEARCHLIGHT BLOG
MEDIA KIT & AD RATES
A FREE ONLINE MAGAZINE FOR TAMPA BAY HOMEOWNERS, WRITTEN BY HOME PROFESSIONALS.
ALWAYS TRUST THE LIGHTHOUSE.
DECEMBER 2011
NEW SUBSCRIBERS
"CLICK" THE LIGHTHOUSE
FOR A FREE SUBSCRIPTION.
JOIN IN TODAY!
HOMEPAGE
BUILDER'S
SHOWCASE
OPEN HOUSE
SCHEDULE
MARKETING
SERVICES
SERVICE
DEALS
MEDIA KIT &
AD RATES
CHARITY
COVE
HOME
PAGE
F.A.Q.'S
PAGE
ARTICLE
ARCHIVES
LOCAL
LINKS
FORECLOSURE
ISLAND
EVENTS
CALENDER
TESTIMONIALS
& REVIEWS
BUSINESS
DIRECTORY
WRITING
RESOURCES
CONTACT
US
RENTALS
BY OWNER
FOR SALE
BY OWNER
ADDITIONAL SERVICE WEBSITE LINKS
CLICK COMMUNITY
LINKS ON SITEMAP
SITEMAP
"CLICK" LINK TO
READ ARTICLES.
"CLICK" LINK TO GET
A FREE SUBSCRIPTION.
SEARCH DIRECTORY
FREE SUBSCRIPTION
SIGN UP TODAY!
SEARCHLIGHT SITE LINKS
SEARCHLIGHT BLOG
JOIN IN NOW!
ARTICLES &
ADVERTORIALS
CONSUMER SURVEY
& FOCUS GROUPS
BEACON NEWSLETTER
OUR FACEBOOK PAGE
"LIKE" US ON FACEBOOK.
CONSUMER BENEFITS
& SERVICES
PROPERTY SEARCHLIGHT MAGAZINE IS A PROUD, AMERICAN
SMALL BUSINESS, AND IS FLORIDA-BASED AND PRIVATELY OWNED.
HELP KEEP AMERICA
CLEAN & BEAUTIFUL.
PAPERLESS
MAGAZINE
PROPERTY
YARDSALE
TAMPA BAY
HISTORY
PROPERTY SEARCHLIGHT IS COPYRIGHTED, REGISTERED
AND TRADEMARKED. ALL RIGHTS RESERVED 2011.
TAMPA BAY'S ORIGINAL
HOMEOWNERS' GUIDE,
ONLINE MAGAZINE,
& REAL ESTATE BLOG.
CONTACT THE EDITOR
ADVERTISE WITH US
GET MORE DETAILS
SUBMIT AN ARTICLE
AD RATES & SIZES
TOP BANNER
AD SPECIFICS
BADGE AD
SPECIFICS
REGULAR BANNER
AD SPECIFICS
SKYSCRAPER
AD SPECIFICS
VIDEO CARD
AD SPECIFICS
X Prices may change with multiple ads and services purchased, to offer greater value to our
advertisers. Rates are determined on an affordable basis, compared to other marketing vehicles and
magazines, and are determined to be the greatest return on your investment.
X Limited advertising space available. Contact us today to reserve your advertising space. Ask us
about any special offers, and new products and services. We are constantly updating our solutions
to provide the most thorough service to our advertisers and subscribers.
X Follow us through social media for updates, discounts and news. "LIKE" us on Facebook.
X Multi-service packages, combos & referral rewards available. We offer marketing credits for
referrals! Provide marketing for your business, by simply telling your friends. Contact us for
specific details.
X Special rates and offers also include services by MyWave Marketing. You may include their
services as well when redeeming marketing credits, packages & combinations. Ask for details.
X Property Searchlight finds business for you, not just place you in cyberspace to be found. Our
circulation increases your likelihood of finding new business, verified through our media kit.
X Search engines store businesses, we deliver them monthly, and attract customers with free,
popular features. Don't advertise with jumbled, generic companies, we target your preferred
clientele. Our subscribers choose to receive us each month, they want to learn about your business.
YOUR ADVERTISEMENT INCLUDES:
Choose your ad size and placement, ask us if your
preferred place is available. Contact us today!
A monthly mailing in our magazine to all of our
subscribers in our large, local database.
Your ad linked directly to your website, to drive
customers to your door. We provide immediate
contact opportunities, and provide great exposure.
An added website link in our Business Directory.
We publish an article, advertorial, brochure,
or press release about your business.
Instant notification of your business on Facebook, Twitter, LinkedIn & Google+.
We include business links in our monthly
newsletter, doubling your exposure rate.
We include your business, through your sales collateral, in local marketing events.
MEDIA KIT SUMMARY
COMPANY MISSION STATEMENT
MARKETING & ADVERTISING
SUBSCRIBER ACQUISITION
INTERNET MARKETING PLAN
CIRCULATION & ANALYTICS
IMPORTANT ADVERTISING INFORMATION--PLEASE READ!
X
X
X
X
X
X
X
X
"CLICK" THE IMAGE TO ENLARGEN THE WINDOW.
TURN YOUR BUSINESS INTO A MOBILE APP. GET IN YOUR CUSTOMERS HANDS TODAY!
"CLICK' THE MyWave LOGO
FOR MORE INFORMATION!
FOLLOW US THROUGH SOCIAL MEDIA. GET NEWS & UPDATES IN REAL TIME.
INTERNET MARKETING CAMPAIGN & WEBSITES:
Google
Google+
Yellowpages.com
Superpages.com
Facebook
Facebook Places
Openlist.com
10-20 Media
4info.net
7mainstreet.com
Acme Media
Amazon
America’s Best Co.’s
Anywho.com
Atlanta New Homes Directory
Ausili Productions
B2B Yellowpages
Bestoftheweblocal.com
BizMash
Boulevard’s New Media
BuyerZone
ChoiceVendor
City.com Media
Citysquares.com
Dogtime Media
Driverside
Easily Planned
eConcierges.com
Edmunds
Eyeroo Corp.
EZToUseBigBook
Flxr.com
Fixya.com
Genieknows.com
Geodelic Systems
Georgia.com
Getfave.com
Gofave.com
Yahoo! Local
Yahoo! Business
Comcast.net Search
Yellowbook.com
Twitter Places
GoLocal247.com
Goodrec
Hamptonroads.com
Hillclimb Media
Homestore
Hotfrog.com
Innova Electronics
Intellistrand
Justclicklocal.com
KGB
License Holding
Local Insight Media
Local Matters
Localbase
LymaBean
MagicYellow
Matchbin
Matchpoint
Merchant Circle
Metromix
Mojopages.com
MorningStar
Neighborsville
Onsite Media
Opubco Communications
Outside.in
Patch.com
Pennysaverusa.com
Pilotonline.com
Praized.com
ReachLocal
Reallocalpages.com
RepairPal
Microsoft (bing.com)
Dexknows.com
Sandiego.com
Silver Nation
Slingshot Labs
Smartmoney
SnapMeals
Swipely
Teleroute
Thelocallife.com
Thelocalspot.com
Townme.com
Tribune Interactive
T-Tell
Tyloon.com
Upnext.com
Usdirectory.com
Usyellowpages.com
V-Enable
V-Local
Walnut Industries
Whitepages.com
WHObyYOU
Wizbee
Yellowassistance.com
Yellowbot.com
Yellowpagecity.com
Yellowpages.livedeal.com
Yellowspaces.com
Yipit.com
Yodle
Zidster.com
Zipcodez.com
Intuit Business Directory
MojoPages
Google Maps
Alta Vista
Digg
Reddit
Technorati
The Barter town.net
Manta
MyWave Marketing
Property Yardsale
Bing
LinkedIn
Fox Business News
Bloomberg News
CNBC Business
CIRCULATION ANALYTICS:
SUBSCRIBER # FOR FREE OPT-IN: 65,327+
SOCIAL MEDIA CIRCULATION: 7,000+
RATE OF SUBSCRIBER ACQUISITION/ MO.: approx. 4%
4% = an estimated increase of 2,600 subscribers /mo.
PINELLAS
Anona
Baskin
Bay Pines
Bayview
Belleair
Belleair Beach
Belleair Bluffs
Belleair Shores
Boca Ciega
Clearwater
Clearwater Beach
Dunedin
Dunedin Isles
East Lake
Feathersound
Gandy
Gulfport
Harbor Bluffs
Indian Rocks Beach
Indian Shores
Kenneth City
Largo
Lealman
Madeira Beach
N. Redington Beach
Oldsmar
Palm Harbor
Pasadena
Pinellas Park
Redington Beach
Redington Shores
St. Pete Beach
St. Petersburg
Seminole
Shore Acres
South Highpoint
South Pasadena
Sunset Beach
Tarpon Springs
Tierra Verde
Treasure Island
HILLSBOROUGH
Tampa
South Tampa
Ybor City
Temple Terrace
Carrollwood Village
Apollo Beach
PASCO
Holiday
Hudson
New Port Richey
Port Richey
Trinity
MAGAZINE CIRCULATION AREAS IN TAMPA BAY
